work
talent
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I spent some time with Backcountry, writing social captions and pitching reactive ideas.
I also highlighted some Barbour products offered on their site.
Check it out here.
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Here are some little videos for funsies. Lots of bikes and dogs beware.
video editing & production
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More than a card—Atlas is an extraordinary product experience. Premium dining. Hotels. Exceptional concierge service. Even the sky isn’t the limit.
I wrote and edited…
Monthly newsletters addressed to Atlas cardholders:
On a practical level, to give members great dining recs for the month and updates about the Atlas product.
On an outcomes level, entice members to book a reservation with Atlas right after reading; continue building trust and respect with Atlas members.
Macro copy (SMS/email):
On a practical level, guide members through product processes (account-related procedures, reservations, payments).
On an outcomes level, streamline customer support and supplement positive relationship.
I wish I was able to share this work! However, it’s just available internally with Atlas. (aka you won’t see it unless you’re spending $1K on the card’s annual fee.)
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UNLESS came to us asking for a unique deliverable: to create an immersive retail pop-up event on PSU campus to drive sales and spread awareness about both the brand and its cause.
To engage students and inspire students, our team planned and executed an interactive event, including student-designed shirts, installations with moss graffiti art, decomposing shirt displays, and a live podcast recording.
The UNLESS x FIR NW pop-up event, held on May 19th, 2022, exceeded sales targets and garnered hundreds of attendees from a historically low-involvement campus.
I created social media and OOH copy, as well as executing plant-based brand displays. (aka a modern chia pet.)
Check it out here.
writing I got paid for
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I completed a thesis during my time at Portland State University’s Urban Honors College.
It includes a literature review of German werewolves, followed by a close reading and the first English translation of Droste-Hülshoff's poem.
Find it here.
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I wrote a summary of argument about Nikhil Anand’s “PRESSURE: The PoliTechnics of Water Supply in Mumbai,” published 2011 in Cultural Anthropology, which discusses the city of Mumbai’s water system, particularly the acquisition of water by settlers and residents.
The focus of my argument regarding Anand’s work is directed to how social prejudices determining political value govern water access, as well as the measures engineers take in order to mitigate the pressures inflicted on their respective departments.
Read it here.
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The precise origin of Indo-European languages has long been debated in both the linguistic and archaeological communities, with two significant theories predominantly resulting in a divide.
My writing includes a review and discussion of both theories and identify their purpose and placement within the discourse community of the Proto-Indo-European language and society.
Read more here.
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“HYPER-REALITY” by filmmaker Keiichi Matsuda urges its audience to imagine intertwined physical and virtual realities, in which technology is incorporated into every aspect of life.
My explication explores the possibilities of the meaning of “HYPER-REALITY” through observation and analysis of applied rhetorical devices.
Read it here.